Title: Georgia Run-Off Strategy
Original CoS Document (slug): georgia-run-off-strategy
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Attached File: Georgia_Run-off_Strategy_.pdf
Created: 2020-12-11 14:04:28
Updated: 2021-12-11 19:00:00
Published: 2020-12-11 02:00:00
Converted: 2025-04-14T19:58:42.314706510
GA GOTV STRATEGY
I. Introduction/Summary. Robert Cahaly of the Trafalgar Group and Mark Meckler of COSA (Convention of
States Action) have teamed up to create a unique Get Out the Vote Program, combining highly accurate
polling and data modeling with grassroots peer-to-peer activism.
Robert Cahaly, of the Trafalgar Group. Cahaly is the Most Accurate and Trusted Pollster in the 2016,
2018, and 2020 elections.
Mark Meckler, President of COS Action. COS Action is the largest conservative grassroots
organization with 4.7M supporters and activists located across every Congressional and State
Legislative District in America.
II. A Proven Approach to Get Out the Vote. Meckler and Cahaly were highly effective at turning out like-
minded voters in the 2020 primaries and general election with an extensive peer-to-peer Get Out the Vote
(GOTV) operation (stats in chart below). Now they are turning their Get Out the Vote initiative on the
Georgia runoff.
III. Georgia Plan - Cahaly, a Georgia native with his main office in downtown Atlanta, after almost 30 years of
political work and polling there, personally knows and understands the voters in Georgia better than
anyone in the country. Working with Cahaly, the nationwide grassroots network of COSA will be focused
entirely on getting out the vote in GA for the January 5th Senate runoff elections. The targeted strategy has
been designed by Cahaly and Meckler based on efforts refined over the past several years all over the
country.
A. Low Propensity Voters. The primary focus is on the voters who are like minded but are unlikely to
vote in the runoff unless they are motivated to do so. These are like-minded “low propensity voters”
who vote:
1.
Only in Presidential Elections
2.
Not/not consistently in Primary Elections
3.
Not/not consistently in Midterm Elections
B. Data. Data acquisition, verification and appropriate consumer data and other appending will be
conducted by Cahaly staff. This will result in a database of voters who fit a proprietary profile of low-
propensity, like-minded voters.
C. Preliminary data indicates that there are 521,592 of these like-minded, low propensity voters in
GA. That’s enough to tip the scales of this election, if we get them out to vote. That takes the right
messaging.
D. Narrative Messaging. Each subgroup of low-propensity voters will be moved by a different tailored
narrative. Several video, text, and script narratives will be built and tested to appeal to each group.
E. Peer to Peer contact. The most effective form of GOTV is peer-to-peer, individual contact. The COSA
grassroots are well-trained and highly effective in this type of advocacy from their daily work
affecting the course of resolutions and legislation in state legislatures across the country over the last
seven years.
1.
During the 2020 General Election, Cahaly and COSA were responsible for over 2.9 Million
contacts via peer to peer methodologies in the days leading up to the election.
2.
Multiple Contacts - In order to motivate low propensity voters, it takes multiple contacts.
Contacts include texts and calls. On average, the plan is to touch each potential voter at least
five times.
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IV. Ad buys will not be the most effective method to reach these voters. These most effective way to reach
these 500K+ low propensity voters won't be ad buys. They don’t generally pay attention to politics or get
their news from talk radio. Additionally, advertising is competing for space and attention during the
holidays, making them much less effective due to the inability to cut through the “noise” of the holiday ads
and massive political advertising.
V. Track Record. Meckler’s grassroots army of activists feel empowered after engaging effectively in more
than 250+ races with the peer-to-peer methodologies and a powerful strategy that led to significant
turnout of like-minded voters in state after state (specifically, 164 state legislative districts in their 16 target
states). The threat predicted by many in the media invigorated them for the fight. Now, with the
opportunity to turn the whole nationwide army on one state, where liberty hangs in the balance, the
activists are more geared up than ever. We are ready to unleash them on Georgia.
VI. Proven and Effective Partnership for Superior GOTV Efforts. In addition to working together for the last
several years on a variety of successful grassroots strategies, Cahaly and Meckler were highly effective at
getting out the vote in the 2020 General election. The effort made a critical difference in over 250 elections
across the country!
VII. Budget. Including all data acquisition, list appending, creation of messaging and content, technology and
management costs, we estimate a cost of approximately $1/contact.
VIII. 528,000 Contacts x $1.00 x 5 touches = $2,635,000 total budget. Approximately $500K of the total budget
has already been raised and committed. The budget is incremental, and we will execute on the number of
touches and voters as funds are committed.
For more information, please contact Mark Meckler:
Phone / Text: 737-990-9102
Email:< mmeckler@cosaction.com >