Title: GA GOTV STRATEGY
Original CoS Document (slug): ga-gotv-strategy
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Attached File: FILE_9124.pdf
The upcoming Georgia Senate runoffs are the most important Senate\relections in American history. Robert Cahaly of the Trafalgar Group and Mark Meckler of COSA\r
(Convention of States Action) have teamed up to create a totally unique Get Out the Vote Program,\r
combining highly accurate polling and data modeling with grassroots peer-to-peer activism
Created: 2020-12-02 17:10:25
Updated: 2021-12-02 19:00:00
Published: 2020-12-02 03:00:00
Converted: 2025-04-14T19:58:32.710706298
5850 San Felipe Street, Suite 580 ⚫ Houston, TX 77057 ⚫ ConventionOfStates.com ⚫ 512-487-5525
GA GOTV STRATEGY
I. Introduction/Summary: The upcoming Georgia Senate runoffs are the most important Senate
elections in American history. Robert Cahaly of the Trafalgar Group and Mark Meckler of COSA
(Convention of States Action) have teamed up to create a totally unique Get Out the Vote Program,
combining highly accurate polling and data modeling with grassroots peer-to-peer activism.
Robert Cahaly, of the Trafalgar Group. Cahaly is the Most Accurate and Trusted Pollster in the
2016, 2018, and 2020 elections.
Mark Meckler, President of COS Action. COS Action is the largest conservative grassroots
organization with 4.7M supporters and activists located across every Congressional and State
Legislative District in America.
II. A Proven Approach to Get Out the Vote. Meckler and Cahaly were highly effective at turning out
like-minded voters in the 2020 primaries and general election with an extensive peer-to-peer Get Out
the Vote (GOTV) operation (stats in chart below). Now they are turning their Get Out the Vote
initiative on the Georgia runoff.
III. Georgia Plan - Cahaly, a Georgia native with his main office in downtown Atlanta, after almost 30
years of political work and polling there, personally knows and understands the voters in Georgia
better than anyone in the country. Working with Cahaly, the nationwide grassroots network of COSA
will be focused entirely on getting out the vote in GA for the January 5th Senate runoff elections. The
targeted strategy has been designed by Cahaly and Meckler based on efforts refined over the past
several years all over the country.
A. Low Propensity Voters. The primary focus is on the voters who are the least likely to vote in
the runoff. These are “low propensity voters” who vote:
1.
Only in Presidential Elections (even some who didn’t vote in 2020).
2.
Not in Primary Elections
3.
Not in Midterm Elections
B. Data. Data acquisition, verification and appropriate consumer data and other appending will
be conducted by Cahaly staff. This will result in a database of voters who fit a proprietary
profile of low-propensity, like-minded voters across several categories:
1.
Suburban Moms
2.
African Americans
3.
Rural Georgians
4.
Affluent Georgians
C. Preliminary data indicates that there are 521,592 of these like-minded, low propensity
voters in GA. That’s enough to tip the scales of this election, if we get them out to vote. That
takes the right messaging.
D. Narrative Messaging. Each subgroup of low-propensity voters will be moved by a different
tailored narrative. Several video, text, and script narratives will be built and tested to appeal to
each group.
E. Peer to Peer contact. The most effective form of GOTV is peer-to-peer, individual contact. The
COSA grassroots are well-trained and highly effective in this type of advocacy from their daily
work affecting the course of resolutions and legislation in state legislatures across the country
over the last seven years.
1.
During the 2020 General Election, Cahaly and COSA were responsible for over 2.9
Million contacts via peer to peer methodologies in the days leading up to the election.
2.
Multiple Contacts - In order to motivate low propensity voters, it takes multiple
contacts. Contacts include texts and calls. On average, the plan is to touch each
potential voter at least five times.
IV. Expensive Ad Buys Won’t Work for These Voters. These 500K+ low propensity voters won't be
reached by expensive ad buys. They don’t generally pay attention to politics or get their news from
talk radio. Additionally, advertising is competing for space and attention during the holidays, making
them even more expensive and also much less effective due to the inability to cut through the
“noise” of the holiday ads and massive political advertising.
V. Track Record. Meckler’s grassroots army of activists feel empowered after engaging successfully in
more than 250+ races with the peer-to-peer methodologies and a powerful strategy that led to
significant turnout of like-minded voters in state after state (specifically, 164 state legislative districts
in their 16 target states). The threat predicted by many in the media invigorated them for the fight.
Now, with the opportunity to turn the whole nationwide army on one state, where liberty hangs in
the balance, the activists are more geared up than ever. We are ready to unleash them on Georgia.
VI. Proven and Effective Partnership for Superior GOTV Efforts. In addition to working together for the
last several years on a variety of successful grassroots strategies, Cahaly and Meckler were highly
successful in the 2020 General election.
VII. Budget. Including all data acquisition, list appending, creation of messaging and content, technology
and management costs, we estimate a cost of approximately $1/contact.
VIII. 528,000 Contacts x $1.00 x 5 touches = $2,635,000 total budget. Approximately $500K of the total
budget has already been raised and committed. The budget is incremental, and we will execute on
the number of touches and voters as funds are committed.
For more information, please contact Mark Meckler:
Phone / Text: 737-990-9102
Email<: mmeckler@cosaction.com >