Title: COS 2020 Impact Report
Original CoS Document (slug): cos-2020-impact-report-1
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Attached File: Impact_Report_Winter_2020_Prospects_DIGITAL_(2).pdf
Created: 2020-12-22 10:37:54
Updated: 2021-12-22 19:00:00
Published: 2020-12-22 02:00:00
Converted: 2025-04-14T19:59:12.523255493
5850 San Felipe, Suite 580, Houston, TX 77057
512-487-5525
On January 5th, Georgia
voters will head to the
polls to determine who will
fill their seats in the U.S. Senate.
The results of this election could
pave the way for a tidal wave of
progressive policies and agendas,
like packing the Supreme Court,
stripping Americans of their
Second Amendment rights and
reversing tax cuts.
We must act swiftly to slow what
could become a rapid erosion of our
constitutional freedoms over the
next four years.
That’s why we’re unleashing our 4.7
million-patriot citizen activist army
for a groundbreaking get out the
vote mission to target the 521,592
low propensity like-minded voters
in Georgia. These are registered
voters who vote in the presidential
election cycles but rarely vote in
midterms or special elections unless
they are specifically turned out.
To give you an idea of the impact
these voters can make, you should
know that they make up 13% of
the total voters who came out in
Georgia in the 2018 election. This
is more than enough to tip the
scales of this runoff.
We’ve partnered with legendary
pollster and Georgia native Robert
Cahaly of the Trafalgar Group (the
most accurate pollster in 2016,
2018, and 2020) once again to
model a groundbreaking peer-to-
peer get out the vote strategy to
reach these 520,000+ like-minded
low-propensity voters. These
voters cannot be reached through
traditional political ads, especially
during the holiday season. Our
“adopt-a-voter” program includes
one to one messaging, phone calls,
and texted videos tailored to reach
each subset of these voters about
the issues that will motivate them
to turnout.
COS Action is the only organization
large enough to pull off this kind of
mission, and we like our odds: using
the exact same strategy, we were
able to effectively impact the voter
turnout in more than 250 races this
election cycle in 16 target states. See
the next page for details about our
General Election GOTV success.
We can’t take this election for
granted. The stakes are too high.
The Atlanta Journal (AJC) reports
that Stacy Abrams alone has already
raised $34.5 million and is “funneling
a large chunk of the money into
helping the Democratic candidates”.
GEORGIA
CROSSROADS
We’re unleashing our 4.7 million-patriot citizen
activist army for a groundbreaking get out
the vote mission to target the 521,592 low
propensity like-minded voters in Georgia.
Perfectly Positioned to Impact
Georgia’s Runoff Election
1
COS Action partnered with the Most
Trusted and Accurate Pollster in America
COSA GOT OUT
THE VOTE
COSA FOCUSED
EFFORTS
2
Most get-out-the-vote
(GOTV) efforts preach
to the choir. They spend
millions of dollars purchasing
advertisements on news shows, talk
radio, and podcasts to reach people
who already plan to vote. These
Americans are politically engaged,
and the GOTV campaigns do little
(if anything) to impact the elections.
We improved on the strategy
of traditional GOTV efforts. In
partnership with the most accurate
pollster for the 2016 and 2018
elections, Robert Cahaly of the
Trafalgar Group, we focused our
GOTV efforts on like minded
low-propensity voters. This key
demographic was registered to
vote but hadn’t voted in more
than one general election since
1992. They don’t watch the news,
so they wouldn’t be influenced
by traditional GOTV efforts, but
they comprised an astounding 12
percent of total voters.
So, we reached out to our friend
Robert Cahaly to equip our 4.7
million citizen-activist army with
the right tools to create a powerful
peer-to-peer GOTV strategy.
This is the most effective way to
reach like- minded, low-propensity
voters, and we launched a four-part
effort to do just that:
1. We purchased voter record data,
identified which voters were like
minded to us, and then obtained
their contact information while
confirming that they were still
residents of the state.
2. We polled them with Cahaly’s
methodologies, allowing us to
customize messaging that would
motivate them to get out and vote.
3. We recruited volunteers from
our base of COS Action activists to
call and text the like-minded voters.
4. We designed powerful
videos and phone scripts for
our volunteers to utilize in their
outreach to voters.
5. Each targeted voter was tracked
and contacted multiple times to
encourage them to get out to the
polls by Election Day.
In total, an astounding 2.9 million
contacts were made in the days
leading up to the election.
In our post-election analysis,
we determined that this
groundbreaking strategy, paired
with the massive force of the
grassroots army of COS Action,
played an effective role in over 250
elections across the country at the
state and national level.
After pulling voter records, we
created a file of registered voters
who had not voted in more than
one general election since 1992.
The numbers were astounding!
We quickly realized that these
voters accounted for 5%-16%
of the total voter population in
the previous general election.
Getting them out to vote could
easily make the difference in this
election, as you can see from
this chart below.
416,487
613,977
317,167
511,453
152,581
39,178
1,446,586
16,081,748
4,741,564
6,166,708
2,604,657
4,822,271
2,976,150
501,822
9,501,617
128,838,731
9%
10%
12%
11%
5%
8%
15%
12%
NC
PA
AZ
MI
WI
MT
FL
US
STATES
RATIO
VOTERS
IN 2016
LAPSED VOTERS
IN STATE
This is proof positive that COS
Action is a force to be reckoned
with. Our efforts had a significant
impact in races around the country
up and down the ballot.
The Democrats incorrectly predicted a
“Blue Wave” in the 2020 general election. After
investing hundreds of millions of dollars in this election,
and contrary to most polls, they were not able to flip any
state legislative chambers. They actually lost ground in both
state legislatures and the U.S. House, and they haven’t yet
been able to take the Senate. This puts the GOP in a very
strong position for the next decade as they control much
of the redistricting in 2021. Here are some notable outcomes:
AL
FL
IA
KS
KY
ME
MN
MT
NC
NH
OH
PA
SC
TX
WI
WV
TOTAL
N/A
-
2
4
8
10
4
11
4
50
2
3
17
17
13
19
164
6
16
2
3
5
-
1
1
8
-
-
9
4
23
5
3
86
1
-
1
-
1
1
-
1
1
-
-
-
1
-
-
3
8
N/A
N/A
N/A
N/A
N/A
N/A
N/A
1
-
1
N/A
N/A
N/A
N/A
N/A
1
3
STATES STATE LEGISLATIVE
GOP VICTORIES
US HOUSE
GOP VICTORIES
US SENATE
GOP VICTORIES
GOVERNORS
GOP VICTORIES
HOW THE
PREDICTED
“BLUE WAVE”
WAS MORE
LIKE A “BLUE
FLUSH”.
3
Our work in Georgia has already begun,
but we need your support to be able
to reach all the voters necessary to truly make a difference in this election.
A generous supporter of our Get Out the Vote work has put forth a matching
challenge for any donation made to COS Action right now, up to $100,000. The
impact of your gift will be doubled, matched dollar for dollar.
Click below to support
COS Action’s 501C(4)
efforts now
Click below to make a
tax-deductible 501©(3)
contribution now